Betta Cosmetics is a fictional brand that sells a wide range of makeup products that are sure to bring color into your life. Betta Cosmetics stands out from any other company because of their wide range/shades of colors. The colors were inspired by the beautiful betta fish itself which can range anywhere from cool toned ombres to warm toned solids. Nevertheless, this kind of fish is eye-catching at just one glance and just like that, so are our cosmetics. The products are smudge proof and waterproof like our little swimmer friend which means the vibrancy of each color will stay all day!