Pete’s Za, now located in Purdue’s Tarkington Hall, got a makeover as part of its rebranding and relocation project over the summer. Marketing support included environmental graphics in its new dining facilities, wayfinding and rebranded operational signage. Our client was looking for a retro 1980s graffiti style and arcade themed design to convey what Pete’s Za is all about. Marketing deliverables included: A-frames, wall graphics, window clings, feather banners, fliers, roll up banners and social media and web graphics. This project showcases hints of old arcade games from the 80s, such as Pac-Man, but with an added pizzeria flare. The graphics also contain splashes of color from Purdue University’s visual branding palette to amplify campus spirit and balance alignment with the rest of Purdue Dining & Culinary’ s dining portfolio. Overall, this marketing campaign has helped set a fun, fresh and energetic environment for Pete’s Za and its new home on campus.

Purdue’s Student Life Marketing Internship

MarCom Award Winner / Gold Medal
The American Advertising Awards / Gold Medal